Coasters Are Calling

Are you asking yourself what the most lucrative coaster industries are & how to close a sale?

Here's a round up to help you...

Breweries and Bars:
The original home of the coaster, it’s where you’d expect to see and sell them. They allow breweries and bar owners to showcase their logos, highlight new brews, or even feature trivia questions as a fun way to engage patrons. Have you hit up your local?

Restaurants and Cafés:
In the culinary world, coasters are more than just drink mats; they're a blank canvas for restaurants and cafés to print menu highlights, chef recommendations, or promote upcoming gigs and events. Not only will they protect tables from unsightly rings, but they'll also keep their brand in front of hungry eyes the entire night.

Events and Trade Shows:
Spread your client's message at bustling events! These mini billboards are the perfect promo item to increase brand recognition while clients are unwinding with a drink or two. Design coasters with a QR code leading to a competition, exclusive offers or discounts, leaving a lasting impression and driving traffic to your customer's business.

Wedding and Party Planners:
In this day and age, it’s all about personalisation. Nothing screams ‘I’ve thrown the best party’ then celebrating Karens 50th with customised coasters at the bar. The perfect promo item to tie in a theme, and take home as a novelty, they’re easier to sell to this industry than you’d think.

From our experience, there are simple ways to close a coaster sale:

1. Tap into the power of customisation
Promote the availability of square, round, single or double sided coasters to suit each client's individual branding needs. Make these options easy for your customers to visualise with different digital mockup examples and product samples.

2. Showcase your samples
One of the best ways to sell a product is to show them. Make your coaster samples available free in-store, or offer them free on your website and your clients just pay for postage!

3. Discounts on volume orders
The classic upsell. Once your customers know what they can buy from you and what it can look like, present them with the cost savings of purchasing more. Do this by either advertising the unit price at different price breaks, or by offering a discount over a certain volume.