Filled with hundreds of colour combinations and illustrations, this book is based on consultant Leatrice Eiseman's popular seminars on the psychology of colour.

Apply these essential guidelines and illustrations to all your projects-branding, packaging, point-of-purchase, advertising, signage, logos, Web sites and more! With this useful guide, you'll find everything you need to make colour work in your designs - from valuable colour terms to a chart for converting PANTONE spot colours to Hexachrome® and process formats.

Created especially for anyone interested in the psychology of colour and meaningful colour combinations, this guide uses Pantone's universally utilised colour systems to ensure that colour comes out just the way you like - No surprises.