I firmly believe that you, our valued clients, truly benefit from outsourcing your printing to an independent trade printer like us. The advantages of reduced costs through gang printing and no capital investment, not to mention the high quality and service, can only be seen as positives. This is why I’m submitting a letter to the editor of Print 21, encouraging them to research trade printers in the context of operating as independent hubs.

It’s also an opportunity for you to tell your colleagues about the benefits of using IBS and supplying us with their contact details to help them save money too. If you do have a referral, please contact Jodie Mosselveld or myself. Hopefully with more people exchanging information on hub printing, we will all experience more benefits!

I hope you find this edition of The IBS Independent enjoyable and useful.

Scott Siganto, Director

If you’d like to receive a sample kit, please email reception@ibscards.com.au and we will happily mail one out to you.

If you already have a Metalix book, please ensure it is the most recent version. You can do this by checking whether the image of the two cars in the first few pages is yellow. If the cars in your book are blue or green, then you have an earlier edition which needs to be discarded.

Please contact us to obtain the latest edition.

Here’s what we have on offer:

Post Cards
One of our clients prints a lot of postcards for an art gallery. The gallery regularly changes its exhibitions and has discovered that postcards are a cost-effective way to advertise upcoming displays. The four colour process allows vivid reproduction of the artworks, and the black reverse means the postcard has multiple uses. Besides being mailed to their database on a standard postage stamp, the postcards are also used as promotional flyers in the art gallery and other associated environments, such as retail stores and the local tourism office. On occasions, the art gallery has chosen to use Metalix in their postcard designs to really highlight a special exhibition and add extra impact.

A really clever extension of this idea is selling the postcards as souvenirs to visitors once the exhibition has opened, ensuring that the lifespan of any remaining promotional material is extended and all postcards are used. What a flexible and cost-effective solution!

In late February IBS commenced a telemarketing campaign to encourage even more businesses to use us as their trade printer. Mel Parker, our telemarketer, has embarked on an eight week campaign that includes cold calling to potential clients, as well as contacting our existing clients to ensure they are aware of the exciting changes occurring at IBS.

You may soon receive a call from Mel, but as a quick introduction, here’s some Q & As:

Q. What has your experience at IBS taught you so far?
A. We go to extra lengths to exceed our clients’ expectations.

Q. Tell us something interesting about yourself.
A. Oh dear! Well, I originally come from Auckland, however I’ve been in Australia for nine years now and I love living here. I enjoy my job, talking to people, however I am also building up my own massage business.

ps. I love animals!