If you want to get customers in through your door, sometimes you just have to invite them! Events are a great way to do this, as they offer flexibility. Here are some ideas on the different events you can hold:

Trends in graphic design information seminar
Networking evening with drinks and nibbles
Launch of new product
Christmas lunch for suppliers
Open day

Alternatively, you can host an event at a venue outside your premises, such as:

Print audit at your customer’s premises, one-on-one
Group seminar on print buying at the local hotel
Conference in a hired facility
Personalised education appointment on good design

It is vital that you have a budget and a thorough schedule when organising events. Ensure there is a purpose or objective that you are trying to achieve by holding the event, such as upselling a particular product or educating your customers on why a 420gsm product is better than a 360gsm one. This way you’ll be able to evaluate whether the money was well spent. Sometimes the excitement of holding an event can lead you away from what you’re actually trying to achieve.

If you’d like to share any other event ideas, please feel free to email them to me at kelly@ibscards.com.au

P.S Use this month’s special on postcards to invite your customers to your next event!