We have some exciting plans to unveil over the months to come, including the installation of a new press and a move into bigger premises with all our staff being housed in the one unit. It is hoped these changes will be completed and settled by the end of the first quarter so that by the beginning of April we’ll be processing your orders faster and with more precision than ever before. There’s obviously a lot involved in these processes, so keep an eye out for our emails as we update you on our progress.

It’s quite likely that you’re also looking at ways to improve and grow your business during the next 11 months. If there’s anything we can do to assist you in this endeavour, we’d love to know.

Your partner in print,
The team at IBS Design Resources.

This is integrated marketing. It’s a result of analysing all the different touch points a customer may have with a business, and ensuring that the product or service is there. For customers that may use more than one touch point, the same message is consistently communicated and reinforced.

You can do this too.

I know it may seem like a challenge, but I encourage you to find the time to document all the different marketing activities you are currently undertaking. By putting it all on paper, you should be able to see what communication methods you are currently using, what messages are going to your customers and how well it’s all tying together.

This is important, because if your activities are all targeted to achieve the same goal, what you actually have in front of you a marketing campaign. In any campaign you should have a variety of different communication methods being used, to increase the likelihood of your message being successfully received. Everyone learns and absorbs information differently, and this is why it’s essential to use as many different communication methods as possible.

For instance, if you currently have a shopfront on a main street that allows you to put posters in the windows, have sent out a direct mail letter and followed this up with a phone call, you actually have an integrated campaign. By examining this, you can see that you’re not currently using email to reach your customers. Therefore you’ve identified another communication method and hence another marketing activity that you can undertake.

Consistency is the key to marketing and by identifying what is happening in your campaigns, you have greater chance of success. You may also develop more than one campaign to achieve different goals, which in turn becomes your marketing strategy.

‘Reserved’ signs
If you’re designing business cards for a restaurant, café or other eatery, why not suggest some ‘reserved’ signs for their tables as well? It’s an easy way for you to sell another product, and it requires little more design work on your behalf – simply add the word ‘reserved’ and space for the diner’s name, and that’s it! Our ‘Economy Class 310’ stock is perfect for this product, or alternatively choose our 'Business Class 420' stock with a matt celloglaze finish which can still be easily written on with a pen.

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Any finishing, including celloglazing