We Asked, You Answered, We Delivered.

48 hour turnaround for all 'Business Class 420' products
*Please allow 1-2 extra days for products that require additional finishing. ie folded and Metalix range.

Consistent colours from the first to the last card, on every job and every re order with our new "Waterless Press".

Industry best cards on 420gsm stock, now printed with UV cured inks, instantly dry and scuff resistent for added protection.

All our printed products come with our three way guarantee on: "Service, Quality, and Price".

Send your order through and experience it for yourself!

By now you should have seen the official launch of our new press, the KBA Genius 52 UV. We’ve been so pleased with the consistently high quality results that we’ve decided to heed client demand and we’re introducing two new products – 100% recycled stationery and a 150gsm gloss stock.

If you would like to receive samples of these new products, please send an email specifying ‘100% RECYCLED’ or ‘FLAT FLYERS’ or for both, simply ‘SAMPLES’ to nvicary@ibscards.com.au and we will mail some to you.

Also, due to popular demand we now offer 500 and 1000 quantities on our 'Economy 310' stock. Check out our new online ordering and quoting facility for full up to date pricing and product details. Call us today to activate your online account.

As always, we pride ourselves on being your partner in print. Therefore if there’s anything we can help you with, please let us know.

Have a great month,
The team at IBS Design Resources.

P.S. Please remember IBS will be closed on Monday 14 June for the Queen’s Birthday public holiday here in Queensland, returning to the office on Tuesday 15 June.

You’ve decided you want to advertise your products or services, but you don’t know whether to spend your precious marketing dollars on a newspaper advertisement or social networking. Read on!

Advertising has literally been around for hundreds of years. From rock art and town criers to mobile billboards and cable television, the mediums have changed, however its purpose has not. Companies advertise to promote their offering and draw in sales. A number of different mediums are available today, including:

Skywriting
Direct mail
Newspaper advertisements
Inserts in publications
Magazine advertisements
Telemarketing
Radio advertisements
Television advertisements
Cinema advertisements
PURLs
Online advertisements
Interactive advertisements
Product placement
Social networking
Mobile billboards
Outdoor signage
Mobile phone advertisements
Plus many more

You may have noticed that some of the above mediums target mass groups of people, such as television advertisements, while others target a more specific group, like PURLs. The former is known as mass advertising, the latter as niche advertising. This distinction is important, as it affects the cost of your advertising.

Mass advertising works out cheaper per reach than niche advertising. For instance, by placing a newspaper advertisement, you could reach thousands of people, whereas with telemarketing, you may only be able to reach a few hundred. However the reason people choose niche advertising is that because it is specifically targeted at people interested in their product or service, the number of resultant sales may be higher than those obtained from mass advertising.

The reason you should know this information is that it influences what advertising you choose to undertake. You may determine that you want to target law firms located in your state with a special on business cards for a six month period. A quarterly legal magazine might be the answer, as it will sit around for a few months, or alternatively an online advertisement when people search for particular terms could also work.

My personal preference is to examine all public relations opportunities before spending money on advertising, as this may redefine what you’re trying to achieve. Then, test different advertising mediums on a small scale before spending your entire marketing budget on one medium. This is particularly important when you’re looking at advertising that may cost thousands of dollars and only net limited sales.

Good luck!

Featured Content

The 09 - 10 financial year is coming to a close and with it, an excellent opportunity to promote calendars.

Click here for prices, design templates and specifications.

Please note you must order before 31 August to enjoy these great prices!

Featured Content

Here’s a really simple idea that’s perfect for drawing in a younger target audience – colouring in sheets.

Featured Content

We would like to introduce Jason, IBS' newest printer. Jason's background encompasses 23 years of large format multi-coloured printing, meaning he's perfect to operate our new Genius 52 UV press. Here's three quick questions and answers for you to learn more about Jason:

Q, 1. What do you think is the most important aspect of printing?
A. Quality and service.
Q, 2. What is your printing experience?
A. I have 23 years of experience running various brands of printing presses, mainly large format multi-colour presses. I have run 1 colour presses through to 12 colour machines.
Q, 3. Tell us something interesting about yourself.
A. Outside of work I am a family man with two young girls aged 10 and 12. As a family we love to spend time at the beaches, where I am teaching them to surf, and going to the parks etc.

Featured Content