With every business card order placed in September, you will receive 20 free stickers of the same artwork (front only). No code is required to redeem this offer…

We simply wish to give you the tools to promote our new products, and we think samples are the best way to achieve this. Take advantage of this special offer by sending through as many business card orders as you can!

As an incentive to use our online ordering system, we’d like to make special pricing available on our entire range of products. Not only will you save money by utilising online ordering, but you’ll also be able to:
obtain quotes
place orders yourself
track the progress of your job
browse your order and invoice history and
source artwork for re-orders anytime, 24 hours a day, 7 days a week without lifting the phone!

A number of our clients are already taking advantage of the great prices and convenience online ordering offers. Please email jodie@ibscards.com.au if you’d also like to take control of your IBS orders and save.

Have a great September!
The team at IBS.

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Since the announcement of our new products, we’ve received a number of requests for our updated pricelist and samples. Please note that we currently have samples of the following new products available:
100% recycled 100gsm stationery stock
150gsm gloss ‘Flat Flyer 150’ stock
Corporate folders
Stickers

If you’d like to receive samples, please email nvicary@ibscards.com.au and we will mail those that you request.

Should you wish to receive our latest pricelist, complete with the new quantities available for our ‘Economy Class 310’ stock, please email jodie@ibscards.com.au and we’ll email it through to you.

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We’d love to gauge your thoughts on the self-promotional tools we provide for you to use free-of-charge. These self-promotional tools have been designed to help place your business in the best possible competitive position by making it easy for you to promote our range of products. Complete our survey for your chance to win 500 A6 postcards on our ‘Economy Class 310’ stock! Good luck and thank you for your invaluable feedback.

Click here to take survey

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Like direct mail, email marketing allows you to reach out to clients and prospects. It’s a simple process that can be broken down to four easy steps:
Obtain or build your database
Write and design the content you wish to send
Send your email
Evaluate the results

The simplicity of this may conflict with pre-conceived notions some people have about email marketing, possibly due to the use of terminology like ‘double opt-in’ and ‘click-through rate’. There’s many companies that offer email marketing services which may assist if you are overwhelmed. However you can do it yourself, using one of many programs available on the internet.

Before you begin, remember that spam laws do apply here in Australia and overseas, meaning you need to ensure that those on your database have consented to having email communications sent to them. This is why some companies choose to have a ‘double opt-in’ process, whereby recipients verify they wish to subscribe or receive emails by entering a special code or clicking on a link provided by email.

Like any printed collateral, consider your design when creating your email. Unlike paper that has specific parameters, people receiving your email own different sized screens and it is therefore advisable to consider this in your design. Avoid creating your email the same size as your computer screen; a standard size of 800 pixels wide is often used.

Depending on the email marketing program you use, you may be able to track where people click on your email. For instance, you may have a link to your website home page, one to your specials page and another to your contacts page. By monitoring which of your recipients visit where, you may be able to create a list of clients to follow up special offers. Often presented statistically, these ‘click-through rates’ can be invaluable in evaluating the success of your email, as well as identifying where you need to make changes.

Like anything, if you haven’t done email marketing before, you may need to just start with the basics and as you gain more information on what your recipients respond to, you can develop your strategy further.

Best of luck!

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Networking business cards
This is easy! Simply add the following sentence to the reverse of the sales representative’s business cards to remind the recipient of where they met: “We met at (event name) and I’m looking forward to working with you.”

Alternatively, if the sales representative is not going to use our minimum quantity of business cards at the one event, an idea is to print something generic, like “After meeting you, I’d love for us to work together” or “Thanks for taking the time to chat with me” or even something fun like “Networking is never hard work when you get to meet great people like you!”