WE’RE EXPECTING AGAIN!

There’s a flurry of excitement and movement around IBS at the moment, as we prepare for a second Genius 52 UV press to be delivered mid-May. We’ve been so pleased with the results of the first press over the past year that we’ve decided to invest in a second one. It is anticipated that the second press will further improve our turnaround times as we’ll be able to separate the stocks. This means all ‘Business Class 420’ and ‘Economy Class 310’ orders will be printed on one press, while our other stocks (‘Flyer Class 150’, ‘Stationery Class 100’, ‘Recycled Class 100’, ‘Sticker Class’ and upcoming ‘Plastic Class’) will be printed on the other.

Of course, there’s lots to do on the factory floor to accommodate another press, so it’s full steam ahead here! As always though, if you need anything, please don’t hesitate to contact us.

Have a great month!
The IBS team.

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RECEIVE 100 FREE STICKERS IN RETURN FOR YOUR HONEST FEEDBACK

You read correctly - we’re so keen to obtain your feedback that we’ve changed the incentive! Now you’ll receive 100 business card (90 x 55mm) stickers on your choice of indoor or outdoor ’Sticker Class’ stock for FREE! Remember that you have the opportunity to tell us what you think about IBS by filling in our feedback form. Simply click here to share your thoughts about IBS and you will then be able to redeem this offer whenever you want. We thank you in advance for your valuable feedback.

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FINANCIAL YEAR CALENDARS AVAILABLE NOW!

It’s hard to believe as it seems like it was only just Christmas, however we’ve made our design templates for 2011 - 2012 financial year calendars available for free download from our website. Please note that we’ve also updated our DL Tent Calendar die-cut to a slightly different shape to that which we’ve used previously. It now features two interlocking slits on the bottom for extra functionality. Of course, if you wish to use the old die-cut, you can do so. Just ensure you include your extra finishing proof when ordering so we know which one you’re after.

For your convenience, we’ve made it easy to order financial year calendars. Simply go to www.ibscards.com.au/templates.html, drop in your customer’s logo and contact details and send the order through to us for an approximate 4 - 5 working day turnaround.

For instant quotes, log on to online ordering or to obtain your login details, please email info@ibscards.com.au

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MARKETING MATTERS

If you’ve been following our suggested activities over the last two months, you will now have a scheduled marketing plan, complete with a new marketing activity for the April – June quarter that you’ve never tried before.

There’s the possibility that you’ve already scheduled the marketing of financial year calendars into your plan. However if you haven’t, it will be easy as I’ll outline what’s required here.

With your marketing plan in front of you, mark the period from 1 May to 31 August, as you’ll be promoting financial year calendars during this time. Then, visit the self-promotional tools section on the IBS website (www.ibscards.com.au/selfpromotools.html) and download the calendar letter, poster, telemarketing script and flyer.

I’d suggest starting with the poster, as it’s simple to print a few copies and put them in your storefront windows or walls. This small act may be enough to trigger interest from walk-in customers or prompt phone calls from customers passing by.

Then, look through your database of previous customers and compile a list of those that you think might be specifically interested in financial year calendars. Of course, you can remind everyone that calendars are available to order, however it’s best to concentrate your efforts on those in the financial industry or retail sector, as this time of year is traditionally of great interest to them and/or their end-customers.

To this focused list, I’d recommend sending our direct mail letter and a copy of the flyer. Remember to mark the date you send these on your marketing schedule and note two weeks later as the date you’ll follow these customers up with a telemarketing phone call.

A few weeks later, you can follow the same mailing and follow up phone call process with the rest of your database, to try to elicit orders from other industries. You may be surprised at how well financial calendars are received, even by those that you don’t expect to be interested.

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CASE STUDY – DL Tent Calendars

Since we’re already promoting calendars this month, we thought we’d highlight the versatility of the die-cut used in our DL Tent Calendars.

Vertical Tent Menus
Turn our DL Tent Calendars on their side and you’ve got one of our new products - the Vertical Tent Menu! As mentioned above, we’ve changed the die-cut shape slightly so you’ve got three full-sized panels upon which to communicate your message. This makes them perfect for promotional pieces, point-of-sale or menus.

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IN THE KNOW AT IBS

You may already be aware that IBS offers a ‘Sticker Class’ stock. What may not be clear is that we actually have two different versions available: one is a paper-based, self-adhesive stock while the other is an outdoor vinyl that resists shrinkage.

Our light-fast UV-cured inks provide vibrant colours that will not fade when exposed to the elements. In fact, a recent light-fastness test on prints made with these inks gave a result of Blue Wool 8+. The prints (plant labels) were exposed continuously for two months in a Xenotest machine and no fade could be determined. Blue Wool * is equivalent to at least two years of exposure.

Our paper-based ‘indoor’ stickers are perfect for labels, while our ‘outdoor’ stickers are ideal for bumper and door safety stickers, as the vinyl is rated for durability in vertical exposure for up to three years.

* Please note that this information is based on suppliers’ published findings and IBS can therefore not be held liable for any printed stickers that don’t perform as described. The Blue Wool test does not take into account Australian ozone conditions, rain, wind and grit. These will all have an effect on the product and cannot be accounted for.

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