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| Volume 6, Friday, 1 August 2008. |
| GETTING OTHERS TO GROW YOUR BUSINESS |
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| It certainly seems to be a time of financial uncertainty at the moment, which leaves me feeling concerned, relieved and excited. The concern I feel is probably shared with a great many of you who are also owners of small businesses, where we are the front-line that is hit first when petrol prices rise and spending starts to be cut. However on the other hand, as a home-owner I also feel relieved that the interest rates have paused from their gallop ever-upwards. What you may be surprised to learn is the excitement I feel about the opportunities the current business environment offers me.
As a trade printer, I firmly believe that my business exists to be your “invisible partner”. I feel an important part of this is helping you grow your business, which obviously inevitably benefits IBS. So it is now logical that I am encouraging you to do the same. Help your customers build more business through marketing collateral, like traditional ‘rack cards’ or more innovative ideas like bookmarks or notepads. By helping others grow their business, your business will benefit through better relationships and even more orders when the business environment improves. When someone “just makes an enquiry” about what services you offer, why don’t you start with “helping you grow your business” and the offer of a free print audit? And instead of waiting for the phone to ring, perhaps a call to clients who have previously ordered through you with a special for the month and just a general ‘touch base’, with an offer to help could result in not only some orders, but the growth of a strong business relationship. The easiest sale is generally the one you have already made. Re-orders! I certainly hope we continue to assist you in this endeavour through this newsletter. If you have any further ideas about how we can help you, please email me on ssiganto@ibscards.com.au Enjoy! Scott Siganto, Director |
| CALENDAR SPECIAL EXTENDED! | ||
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| Due to popular demand, we’ve extended our calendar special to 31 August. Click here to check out the great prices on offer!
To whet your appetite, how about these for a great deal? 250 Pocket tent calendars on ‘Business Class 420’ stock for less than $100! 1,000 Layback calendars for only $176! These prices include GST and delivery, and to really encourage the creative juices, you can get Metalix for FREE on all ‘Business Class 420’ calendar orders! Just imagine your customers’ delight at having their contact details in front of their clients throughout the entire year, and thanking you for it! |
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| VIDEO TUTORIALS NOW ONLINE! | ||
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Due to the interest that was generated from last month’s article on the video tutorials, we have now made these more readily available on the IBS website. Visit www.ibscards.com.au/videotutorials.html and select the relevant program you will be using to find out how to best save your document as a print-ready PDF.
Once you’ve used these tutorials, please let us know what you think and whether there’s any others that you would benefit from. |
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| POCKET NOTEBOOKS WITH COVER | ||
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| Pocket notebook pricing and samples are available by contacting Natalie at reception@ibscards.com.au A design idea is to include a calendar on the inner front page, as the cover is printed full colour both sides. |  |
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| CASE STUDY – DIE CUTS | ||
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Did you know that from as little as $88 you can have a die made? The design possibilities are literally endless, as everything from logos to shapes can be cut out of your printed sheet. Die cutting can transform ordinary design into an affordable piece of art people will keep and remember. Today we will examine a specific product that can be easily created as a result of a die – door and reverse mirror hangers.
Door hangers Multitudes of businesses can use door or reverse mirror hangers to their advantage, most notably those that involve door-to-door sales and car services. Real estate agents, couriers, charities, mechanics and car cleaners spring to mind. But with a little creativity, you may be able to design a door hanger that stands out from the crowd, and links your customer to their audience in a new and innovative way. For instance, how about suggesting to your next babysitting or child care customer that a door hanger with your brand on it could be given to kids as a gift? Perhaps you could design a door hanger that welcomes owners to their new home, courtesy of the builder? Or even a door hanger for your clients’ boardrooms promoting the fact they’ll be going to your business once they’ve created the idea? Now that’s smart marketing applications for your clients and your business! |
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| CARDBOARD BACKING ON NOTE PADS | ||
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| Please note that all note pad products have a cardboard backing on them. As this is not described in our price list, we thought it best to show you exactly what they look like! |  |
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IN THE KNOW AT IBS | |
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| You probably know we’ve been around for a long time, but we thought we’d present some ‘fast facts’ about IBS over the next few months to really introduce all our team and services to you.
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IBS Design Resources was opened in 1996 and has operated from the same street in Nerang since then.