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Volume 9, Tuesdayday, 4 November 2008
GOING BACK TO BASICS
When things are uncertain, I believe it’s a good time to focus on the certainties. At IBS, this means we’re going back to basics, putting time and energy into the simple things that mean you get the best service, price and product available.

We believe IBS was the first trade printer in Queensland to offer our clients the choice of two stocks, including our well-known ‘Business Class 420’ stock. Today we’re still offering it because we believe it gives you, our clients, a competitive advantage. But like other ‘basic’ things, sometimes you forget what’s right in front of you and for that reason, I’d like to remind you that this simple stock option can give you lots of sale opportunities.

Compare our stocks with others. Or show your customers our ‘Economy Class 310’ and the 420. Let them physically feel the difference and make up their own minds. Give your customer the choice between the two, knowing that regardless of which they choose, you still have the opportunity to benefit from a great profit margin.

As IBS clients, you can also emphasise to your customers the great turnaround times, competitive pricing, the whiteness and quality of stock available. I urge you to go back to basics, concentrate on what you do best and reap the rewards. We are continuing to invest energy in helping you grow your business as your ‘partner in print’ and therefore are proud to give you some point-of-sale free of charge. See the details below to enjoy the benefits!

Scott Siganto, Director

MAKING BLACK
To get the best black coverage on your artwork, we recommend you use:

50% Cyan
20% Magenta
10% Yellow
100% Black

The result will be solid black colour where you want it.

RETAIL PRICING ON GREETING CARDS

Some recent research into greeting cards revealed one major office supply retailer is currently advertising products similar to those offered by IBS at much more expensive prices. To highlight the profit margins you can add to IBS’ prices and still remain competitive, we’d like to present the following:

 Quantity  Office supply
 retailer
 IBS
 300  $514.00  $243.00 (250)
 500  $702.00  $297.00
 1,000  $1,331.00  $335.00
 2,000  $2,434.00  $637.00

Additionally, this retailer only offers 15 different designs on the cards and a choice of six verses for inside. If the customer decides to write their own, a maximum of four lines with a maximum of 36 characters per line applies.

Furthermore, if the customer wishes to use gold or silver (rather than the four standard colours) for the inside of the cards, an extra $24.95 fee applies.

And finally, the customer must ring or visit a store to order!

On the other hand, we endeavour to make life easy for you, so we’re offering:

Better prices

Free Metalix on our ‘Business Class 420’ stock

Savings of up to 41% if you order before 28 November

Fast turnaround times

Email orders

Free template letter to promote greeting cards to your customers

Free poster to help increase enquiries

Click here to see the range of cards available and our fantastic prices

GREETING CARD POSTER AVAILABLE!
Do you have a poster to promote greeting cards? It’s the perfect time to be promoting this product. And we’ve tried to make it as simple as possible for you. Just click here to download our generic greeting card poster. Stick it up in your front window or on the wall as a great conversation starter and sales converter. Let us know your results!
CALENDAR SPECIAL

Once again we are offering calendars at fantastic prices, just in time for the new year. However you’ll need to place your orders before November 28 to benefit from this great promotional opportunity.

Click here to check out the great prices on offer!

To whet your appetite, how about these for a great deal?

250 Pocket tent calendars on ‘Business Class 420’ stock for less than $100!

1,000 Layback calendars for only $176!

These prices include GST and delivery, and to really encourage the creative juices, you can get Metalix for FREE on all ‘Business Class 420’ calendar orders!

Just imagine your customers’ delight at having their contact details in front of their clients throughout the entire year, and thanking you for it!

IN THE KNOW AT IBS
Did you know that IBS supplies a number of tools to help make your job easier? On our website we have video tutorials demonstrating how to save a print-ready PDF file using different programs, product templates to set up your job correctly and plug-ins. We also sell a range of Pantone books and software, which are all available at www.ibscards.com.au
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